bad idea bears

The Bad Idea Bears (a reference to the musical Avenue Q) is a group of friends (with loads of bad ideas) who came together as a cycling team to participate in AIDS/LifeCycle—a 7-day bike ride from San Francisco to Los Angeles to raise money and awareness in the fight against HIV/AIDS. Brian was responsible for branding this merry crew, making sure they not only looked fabulous in their cycling kits, but also were highly visible to traffic passing them as they rode. Collectively, the Bad Idea Bears raised over $45,000 for AIDS/LifeCycle. 

ART DIRECTION + DESIGN / BRIAN COX